Development of Custom Marketplace and E-commerce
At Goappy, boost your sales with high-converting marketplaces and e-commerce stores. We build secure, custom online sales platforms that deliver the best shopping and management experience.
A marketplace isn't just an online store with more products
It's a two-sided platform (buyers and sellers), and each side has its own technical requirements. Ignoring this architecture is the most expensive mistake in new projects.
What usually goes wrong with improvised platforms
- ✕ Adapting a generic store plugin and discovering too late that it can't split payments.
- ✕ Calculating and paying sellers manually in spreadsheets at the end of every month, with a high risk of error.
- ✕ Launching the platform without seller moderation and burning the business's reputation on the first fraud.
- ✕ Creating a seller sign-up process so long and bureaucratic that almost nobody finishes it.
With a custom GoAppy marketplace
- ✓ Native bank split right in the gateway: your platform's commission is withheld instantly.
- ✓ Automatic payouts to sellers' bank accounts, with a transparent real-time statement.
- ✓ Curation, mutual review system and a working disputes module from the very first version.
- ✓ Simple, intuitive seller onboarding designed to maximize new partner conversion.
The three layers that support the operation
Scalable cloud architecture that protects your platform's financial and legal operations.
Dedicated dashboard for each seller
Sellers manage their own catalog and orders without depending on your team — the secret to scaling without bloating payroll.
- Sign-up with approval and document verification
- Catalog, photo, inventory and price management per seller
- Sales statement, withheld commissions and payouts in real time
Split payments & automatic payouts
The financial split happens at the exact moment of purchase: your commission is withheld and the net amount goes to the seller.
- Automatic split via Pix, credit card and boleto
- Commission rules by category, plan or seller
- Secure escrow until order delivery is confirmed
Curation, reputation and disputes
Trust between buyers and sellers is a marketplace's greatest asset. Without moderation, the platform can't retain customers.
- Public product reviews and seller reputation
- Preventive listing moderation and a reporting channel
- Transparent dispute mediation and refund flow
Essential features for online stores
Your store with fast infrastructure, a checkout optimized to prevent abandonment and full integration with your delivery channels.
One-Step Seamless Checkout
Pay without leaving the store via Pix with a dynamic QR code, or by card with anti-fraud checks and approval in seconds.
Multi-Carrier Shipping Calculation
Direct integration with Correios, Melhor Envio, Jadlog and private carriers with automatic tracking.
ERP & Inventory Sync
Automatic inventory updates between physical and online stores, eliminating any risk of overselling.
Abandoned Cart Recovery
Smart sequence of automatic WhatsApp and email reminders to win back customers who didn't complete their purchase.
Technical Warranty and Financial Protection for Your Company
Building software is a strategic investment. At GoAppy, we remove every project risk:
Secure Split Payments
Automated bank split rules and direct payouts to sellers with no undue withholding.
Payment by Milestones
You only release installments after approving the platform's tested deliveries.
Contract, NDA & LGPD
Full legal protection with business confidentiality, a formal contract and strict LGPD compliance.
100% Proprietary Code
No monthly fees on your GMV. The source code belongs entirely to your company.
Frequently Asked Questions
Everything you need to know about Marketplace and E-commerce.
Shall we design your marketplace or online store?
Tell us who sells, who buys and your business model's rules. Our team prepares a detailed estimate with scope, timeline and investment.